Unique visual experience to hit the high street showcases the brand’s latest contribution to Italian style
Peroni Nastro Azzurro is proud to announce their latest contribution to the glamorous world of Italian style – an exclusive collaboration collection with Anglo-Italian fashion designer Antonio Berardi which includes a stylish leather laptop case, a chic kagoule and a slick jewel bottle opener.
The Italian beer brand is set to unveil this stylish collection to London through a ground-breaking virtual fashion performance going live in Harrods on 27th May until 8th June which will give passers by a unique visual experience of the exclusive collection.
Each of the Peroni Nastro Azzurro Berardi fashion items will be transformed into a three-dimensional virtual-reality image that embodies the Italian passion, style and quality behind the collaboration. The public will also have the chance to win one of these exclusive high-value Peroni Nastro Azzurro Berardi items via the interactive touchscreens located within the ‘live’ windows. A limited number of the three items are also now available to buy on the leading online fashion boutique Yoox.com.
Set to transform the diminishing high streets across the country and inject them with the passion and spirit at the heart of both Peroni Nastro Azzurro and the collection. The journey begins in the window of one of London’s most famous luxury department stores - Harrods and then the virtual projection will be featured in eight more premium shop windows across the country during the summer. The futuristic fashion experience comprises of two virtual models showcasing the Berardi range as the signature silky Peroni Nastro Azzurro blue ribbon weaves playfully around them. The models interchange with a striking 3D bottle image and the 3 items of the collection float around the space to give a 360 degree view - a crowd stopping optical illusion.
Berardi said of this new collaboration, “Peroni Nastro Azzurro is about style, craftsmanship and quality. I wanted these items to convey the same spirit, reflecting the passion of all things Italian as only Peroni Nastro Azzurro can.”
The collaboration celebrates the rich story of authentic Italian craftsmanship and heritage that both Peroni Nastro Azzurro and Antonio Berardi share. The natural partnership between Berardi and Peroni Nastro Azzurro personifies a true sense of ‘Italian-ness’ – passion, tradition and effortless chic.
The Peroni Nastro Azzurro - Berardi Collection
Peroni Nastro Azzurro Berardi Laptop Case - Completing every look, from busy city chic to creative industry mavens, this contemporary piece proves that work need not be boring. Made of hand rolled palmellato leather and lined with soft malt coloured suede, it is classic and timeless whilst at the same time stylish and innovative, with its handle that allows you to carry the bag in two different ways. The use of this age-old Italian technique adds a taste of the craftsmanship that has been perfected over centuries of use across Italy.
Peroni Nastro Azzurro Berardi Kagoule – As playful as it is practical, the kagoule is a fashion statement for the understated. Berardi has, once again, dared to be different and used a revolutionary aluminium weave as the key feature, which is both cooling and waterproof. Inspired by the aluminium of the bottle cap, the kagoule is, in the designer’s own words, ‘a bottle of Peroni Nastro Azzurro translated into a fashion garment’.
Peroni Nastro Azzurro Berardi Jewel Bottle Opener – This slick, chrome bottle opener is reminiscent of 1960’s Italian design, the era that gave birth to the iconic Vespa 50, the Fiat 500 and to Peroni Nastro Azzurro. Berardi wanted to take an everyday item and turn it into something you would be proud to have on show, “I wanted something that worked like a piece of jewellery, something which would look beautiful in your home or in a bar and above all something functional”
The Peroni Nastro Azzurro Berardi virtual fashion experience will be touring the UK from June 2009